Training Events

Finding your first customers and generating a stable income is hard. Why do it alone? 

We are excited to announce our new 2026 weVENTURE Startup Peer Group where founders show up as themselves, run real experiments, reduce uncertainty with data, and learn alongside people who value trust, transparency, and shared momentum. Each session is facilitated by Jenna Buehler, a weVENTURE WBC business coach with 20 years of nonprofit and for-profit marketing, sales, and business growth experience.  

Startup Peer Group

• March 5th, noon to 2PM

• March 12th, noon to 2PM 

• March 26th, noon to 2PM (skipping the 19th due to spring break) 

• April 2nd, noon to 2PM

• April 9th, noon to 2PM

• April 16th, noon to 2PM

Workshops begin the first week of March and take place every Thursday on Zoom from 12:00–2:00 PM for six weeks.

Participants who sign up today will receive a personalized go-to-market strategy and ready-to-use boilerplate messaging February 2026. Together, we’ll clarify what’s working well and what needs refinement as strategies are implemented over the first 30 days. 

The first hour of the weekly sessions will focus on structured group work, featuring a 30-minute live messaging workshop with one cohort company and a 30-minute live go-to-market workshop with another. The second hour of the weekly sessions are for optional virtual coworking.

Over six focused sessions, you will:

• Build measurable, repeatable traction

• Bring in new customers with a clear go-to-market strategy

• Sharpen your offer with evidence (no more guesswork)

• Near-term: Discover how to DIY marketing and sales until funds are in the bank

• Long-term: Define how and when to scale marketing and sales efforts

• Gain clarity, confidence, and a community invested in your long-term success

If you're ready to navigate the messy middle with more resilience and more support—this peer group is for you. Limited spots available. Sign up today!

This workshop provides an overview of small business lending options and how to successfully prepare for financing.  Participants will learn how lenders evaluate borrowers, what documentation is required, and how to choose the right loan products to support their business goals. 

The session covers key topics such as credit readiness, cash flow analysis, loan terms and the application process. Attendees will also gain insight into SBA lending programs. 

Presented by Dieulanie Claude of the US Small Business Administration's South Florida Office.

Ten Psychological Strategies to Increase Sales and Retain Customers

Join weVENTURE Women’s Business Center, in partnership with the Haitian-American Chamber of Commerce of Florida (HACCOF) – Treasure Coast, for an engaging session designed to help entrepreneurs turn more prospects into loyal customers.

In today’s competitive marketplace, understanding the psychology behind how customers think, decide, and buy can give your business a powerful advantage. In this interactive workshop, you’ll learn ten proven psychological strategies that influence purchasing decisions, build trust, and encourage repeat business.

From creating stronger first impressions to using simple behavioral cues that increase conversions, you’ll walk away with practical tools you can immediately apply to your marketing, sales conversations, and customer experience.

Whether you’re just starting out or looking to grow your revenue, this session will help you better understand your customers—and turn that insight into more sales and stronger customer loyalty.

Come ready to learn, connect, and leave with strategies that help your business grow. 

Profit First Workshop with Diana Miret

Roughly 50% of businesses fail within the first five years. And among the ones that survive, many are drowning in debt, running on razor‑thin margins, and led by owners who feel stressed, uncertain, and overwhelmed. Most entrepreneurs are living a financial nightmare and it all comes down to one thing:

They don’t understand profitability.

Profit isn’t something you hope for at the end of the year. Profit must be baked into your business every day, every transaction, every moment. Profit is not an event. Profit is a habit.

That’s why the Profit First system is so transformative. It’s a cash‑flow management tool that tells you the truth about the health of your business. It shows you exactly what you can spend, what you must keep, and how to build a business that supports your life, not the other way around.

What You’ll Learn:

• Why traditional accounting distorts your view of profit and keeps you stuck in survival mode
• How human behavior works against your profitability and how to rewire it
• Why your grandparents had it right (and why modern business owners often get it wrong)
• How to complete an instant assessment of your business and finally know the truth about your numbers
• How much your business should actually spend- no more guessing
• A clear guideline for paying yourself as the owner without starving the business
• How much profit your business should be making based on your real numbers
• Answers to the top five questions Diana hears from business owners every single week

Agenda:

8:30 - 9:00am Networking with coffee and light breakfast

9:00 - 10:00am Presentation

Location: Florida Institute of Technology Enterprise Building

1050 W. NASA Blvd, Melbourne, FL 32901

About the Presenter: Diana Miret

Diana Miret is the Chief Profit Officer and founder of The Business Profit Consultancy, LLC, where she helps entrepreneurs build clarity, cash flow, and confidence. She believes money isn’t just math, it’s behavior, belief, and stewardship. Her work blends behavioral finance, CFO‑level strategy, and practical systems that help business owners operate like true CEOs.

Diana can read a business owner’s story simply by looking at their numbers and translate those facts into a clear, actionable plan for growth. She holds a BA in Accounting and Finance from the University of Cincinnati and is certified in Project Management and as an MIT‑trained Process Master.

She has guided businesses across industries to stronger margins, healthier cash flow, and sustainable profitability often transforming not just their numbers, but their confidence and peace of mind.

Learn how to overcome anxiety in networking and sales situations by learning how to leverage the principles of improv to respond confidently and make positive connections.

Learn how to apply the rules of improv to energize your sales meetings—and become more confident at networking events.

Improv “rules” can help train you to approach every conversation as a positive opportunity to engage with others.

For example,

• Rule #1: Say "YES, AND" ... learn how to further the conversation.
• Rule #2: Build up, don't block conversations. Foster positive interactions!  
• Rule #3: There Are No Wrong Answers. Learn to make the best out of any conversation!
• Rule #4: Make Space For Everyone to Participate. Learn to really engage with new contacts and have meaningful interactions

Anybody interested in improving their communication skills or becoming more comfortable at networking is welcome to register.

A class for the reluctant networker!

Light refreshments will be provided. Space is limited to 15 attendees. This is a FREE event!

Led and hosted by Kelly Swartz of Widerman Malek and Funky Dog Improv. This informal training will be located at the Widerman Malek office, 1990 W New Haven Ave #105, Melbourne, FL 32904.

weVENTURE WBC is proud to partner with the ATHENA Leadership Institute for a tenth year! Today, the ATHENA Leadership Model® can help women transform their leadership skills and empower them to step up during these times of economic turmoil, and a worldwide movement for economic and racial justice, to be the leaders we need them to be. 

Based on the Eight Principles of Enlightened Leadership™ identified by ATHENA International, this course is designed to help emerging female leaders grow in confidence and clarity of purpose. Each class session is a dedicated deep dive into one of the principles with engaging discussion and activities that cultivate women on their personal growth journey while inspiring them to connect and share with others. 

LIVE AUTHENTICALLY -  LEARN CONSTANTLY  - BUILD RELATIONSHIPS - FOSTER COLLABORATION -  ACT COURAGEOUSLY  - ADVOCATE FIERCELY  -  GIVE BACK - CELEBRATE

Now more than ever, businesses are looking for tangible ways to diversify their workforce and equip emerging leaders with the tools they need to rise into management roles.  Traditional leadership development is focused on teaching people management. However, we know management is very different than true leadership. Management-focused programs don’t teach individuals how to foster personal growth and development in themselves and others, or walk them through the process of self-discovery. ATHENA bridges this crucial gap.

Sponsoring an emerging leader from your business is a great way to invest in her career development and connect her to the weVENTURE WBC and ATHENA International network of women. This provides supplemental ongoing  enrichment opportunities during and after participants in the ATHENA Leadership Program learn core curriculum competencies. 

The ATHENA Leadership Program is designed to create stronger female leaders. Join a dynamic cohort of women from across all industries as we study the 8 principles of ATHENA leadership.  This program is an inspiring and uplifting series that will motivate you to connect, share and grow.

8 Month program, meets one time per month on the 4th Thursday of the month. Also includes registration fee for 2026 IMPACT Summit, October 1, 2026.

2026 dates: Apr. 23; May 21*; Jun. 25; Jul. 23; Aug. 27; Sep. 24; Oct. 22 and Nov. 19*.

*Due to federal holidays, we will meet on the 3rd Thursday of the month in May and November. 

All sessions are from 8:30am-10:30am at Florida Tech's Enterprise Building, 1050 W. Nasa Blvd, Melbourne. Breakfast and networking available at 8:00am. 

Scholarship opportunities are available.  To apply, please email weventure@fit.edu.  If you are interested in sponsoring a woman through ATHENA, or sponsoring the program, email krudloff@fit.edu to discuss how your business can help bring this fantastic program to local women. 

Program cost: $1,000 ($100 discount if you register and pay by April 1st)

For Small Business Owners Earning $200K+ Who Are Ready to Finally Feel Profitable

If you’re generating solid revenue but still wondering where the money goes each month, you’re not alone, and you’re not failing. You simply need a system built for you, not against you. This hands-on Profit First Intensive is designed for established small business owners who want to stabilize cash flow, pay themselves what they’re worth, and build a Financial Operating System that creates permanent profitability. Only 7 seats are available for this small-group experience.

Why This Intensive Matters
Most business owners are taught to grow revenue at all costs, but revenue without profit is just stress with better branding. The Profit First system flips the traditional formula so that you take your profit first, pay yourself consistently, and run your business with clarity and control. If you’re making $200K or more but still feeling cash-strapped, inconsistent, or unsure how much you can actually pay yourself, this workshop will change that. 

What You’ll Learn
During this immersive 4-week class, you will build your Financial Operating System using the Profit First method, complete an Instant Profit Assessment to see exactly where your money is going, learn how to set up the right bank accounts for clarity and control, determine your ideal allocation percentages based on real revenue, and create a customized Profit Blueprint inspired by the Fit and Profitable framework. You will understand how to stabilize cash flow, reduce financial chaos, make smarter decisions, and pay yourself consistently without starving the business. This is not theory. This is implementation.

Who This Is For
This intensive is ideal for business owners earning at least $200K annually who want to improve their financial condition, get paid what they are worth, eliminate inconsistent income, and operate with clarity. It is for those who want a system that works with their behavior rather than against it. Profit First financial management will help CEO's of established businesses strengthen their financial management skills and provide clarity to make better strategic growth decisions.

Investment
The cost is $750, a 50 percent discount for this wevENTURE WBC client cohort. Only 7 spots are available to ensure personalized support.

Reserve Your Spot:

If you are ready to stop hoping for profit and start planning for it, now is the time to act. Secure one of the 7 seats and take control of your financial future.

About the Instructor: Diana Miret

Diana Miret is the Chief Profit Officer and founder of The Business Profit Consultancy, LLC, where she helps entrepreneurs build clarity, cash flow, and confidence. She believes money isn’t just math, it’s behavior, belief, and stewardship. Her work blends behavioral finance, CFO‑level strategy, and practical systems that help business owners operate like true CEOs.

Diana can read a business owner’s story simply by looking at their numbers and translate those facts into a clear, actionable plan for growth. She holds a BA in Accounting and Finance from the University of Cincinnati and is certified in Project Management and as an MIT‑trained Process Master.

She has guided businesses across industries to stronger margins, healthier cash flow, and sustainable profitability often transforming not just their numbers, but their confidence and peace of mind.

Do you have a great business idea but no idea where to start?

weVENTURE has what you need!

The IGNITE 360® PATHWAYS Business Launch Program is designed to help aspiring entrepreneurs turn their concept into a successful business. The program includes 4 weeks of intensive coaching and support. With this dual-focused strategy, you get the information you need along with the support you want to help turn your ideas into a reality and launch your start-up with greater success!  Led by weVENTURE WBC staff and featuring presentations from local subject matter experts, this is a fantastic option for entrepreneurs who want to be able to ask questions, talk through challenges and benefit from deadlines and accountability support. 

Dates:  October 3, 10, 17, 24   8:30am - 10:30am

Location: 10/3 in-person, 10/10, 17, 24 online (in-person is at weVENTURE)

The Pathways Program covers the fundamentals of business development, from business planning and strategy development to financial management and marketing. Participants receive live instruction, take-home resources, one-on-one business coaching, access to industry experts, and a supportive community of like-minded entrepreneurs to journey along with.

So if you're ready to take your business concept to the next level, register for the IGNITE 360® PATHWAYS Business Launch Program today. You'll gain the knowledge, skills, and confidence you need to turn your dreams into a thriving business.

Program size is limited. Talk to your weVENTURE WBC Business Coach today!

Cost:  $40