Training Events

Back to school, back to business! In this free in-person workshop with TD Bank, you will learn the various options available to you for obtaining financing for your small business. You'll understand what you want and why you need it, borrowing options and how your credit score affects your financing. 

With the in-person format at TD Bank's office, you have access to ask your questions directly to lending professionals who want to help you succeed.

Come understand what it takes to have access to capital within your reach.

Bring your own brown bag lunch.

Fall 2026 Cohort

Program Dates
September 3, 10, 17 & 24
Thursdays at 12:00–1:00 PM via Zoom

Finding your first customers is hard. Let's jumpstart 2027 sales today.

This is all about getting ahead of our 2027 business goals before the holidays strike. Building a business is filled with uncertainty. Most founders don't fail because they aren't working hard—they struggle because they haven't yet identified exactly who their customers are, what resonates with them, and why they choose to buy.

The weVENTURE Startup Peer Group is a hands-on execution program where we work together to reduce uncertainty, validate messaging, and build repeatable sales systems through real-world experimentation—not theory.

Each cohort is facilitated by Jenna Buehler, weVENTURE Business Coach, entrepreneur, and growth strategist with more than 20 years of experience helping organizations launch, grow, and scale.

We begin before the cohort begins.

Once accepted into the program, every founder starts with a private one-on-one Go-to-Market Strategy Session.

Together, we'll:

  • Clarify your ideal customer profile.

  • Refine your value proposition.

  • Develop messaging that connects with buyers.

  • Identify the fastest path to your next customers.

  • Build a personalized action plan before Session One.

By the time our first cohort meeting begins, we'll already be executing instead of planning.

This isn't a lecture series. It's a working session.

Each week we'll roll up our sleeves and apply what we're learning together.

Our sessions include:

  • Live messaging and positioning workshops

  • Go-to-market strategy reviews

  • Real-time founder feedback

  • Collaborative problem-solving with the cohort

  • Optional hands-on workshops immediately following each session

  • Continued one-on-one coaching throughout the program

When one founder hits a roadblock, we learn together. When messaging isn't landing, we refine it together. When an experiment fails, we use the data to inform our next move.

Our goal is simple: fail fast, learn faster, and work together to uncover the unique sales formula that consistently resonates with each founder's ideal customer.

Instead of spending months wondering why something isn't working, we'll leave every session with new insights, clear experiments to run, measurable next steps, and a community committed to helping one another make progress.

Together, we'll explore how to:

  • Build measurable, repeatable traction

  • Find and convert ideal customers

  • Create messaging backed by customer feedback instead of assumptions

  • Develop a repeatable go-to-market strategy

  • Learn how to market and sell effectively before hiring outside help

  • Understand when it's time to scale marketing and sales efforts

  • Build confidence through accountability, experimentation, and shared learning

Whether we're working toward a first customer or preparing for the next stage of growth, this cohort is designed to help us make meaningful progress...one experiment at a time.

To ensure every founder receives meaningful coaching and feedback, space is intentionally limited.

Enroll early so we can begin your one-on-one strategy session and start building momentum before the first cohort meeting.

Free Webinar for Business Owners Ready to Scale Smarter

Once the foundation is in place, let's focus on strategy - specifically how to ensure no potential customer slips through the cracks. We’ll cover retargeting, lookalike audiences, awareness campaigns, and how to build momentum leading into the holidays so you’re not competing with cold ads when ad costs spike.

 
Who This Webinar Is For

This session is ideal for:

  • Small business owners investing in paid ads

  • Marketers who want cleaner, more reliable data

  • Entrepreneurs who want to stop wasting money on guesswork

  • Anyone who wants to build a scalable, profitable advertising system

No technical expertise required, just a desire to understand what is happening behind the scenes.

 

Why This Matters

Paid advertising can be one of the fastest ways to grow your business!

 

Event Details

Format: Live online webinar Cost: Free Duration: 60 minutes Includes: Live Q&A

 

 

Bio:

Nina is the founder of Elysian Launch, a digital marketing consultancy specializing in helping businesses grow their sales through organic & paid advertising strategies. With over 15 years of experience spanning Fortune 500 companies, nonprofits, and growing businesses, Nina combines corporate-level expertise with hands-on execution to build marketing strategies that turn visibility into real revenue.

 

She's based in Brevard County, FL, and works with clients locally and across the U.S. elysianlaunch.com

 

Premier Theaters Oaks 10, 1800 W. Hibiscus Blvd, Melbourne, FL  32901

weVENTURE Women's Business Center in the Florida Tech Bisk College of Business strives to be the leading resource for professional women on the Space and Treasure Coasts.  Each year, weVENTURE WBC hosts a leadership development conference, the IMPACT Summit, as an opportunity for individuals to invest time in personal and professional development.

The theme this year is:  Chart Your Path

  • Pathways to Possibility: Lisa Crites - Inventor of the Shower Shirt and author of Beautifully Unbroken - A Life Changing Invention Born of Loss, Cancer, Courage & Faith

Join a patented inventor as she shares her journey from idea to innovation. While women hold only about 13% of U.S. patents, that number continues to grow as more women step into innovation and entrepreneurship. This session highlights how new ideas come to life and what it takes to bring them to market. Come ready to be inspired and to see what’s possible when creativity meets persistence.

  • Pathways to Growing Beyond Your Backyard: Kelly Seidl - Kelly's Homemade Ice Cream

Hear what it takes to grow your business to multiple locations.

  • Pathways to Leadership: Brigadier General (Retired) Irene M. Zoppi Rodríguez

An experienced Army leader shares lessons from years of service, offering insight into resilience, decision-making, and growth. This session is a reminder that careers rarely follow a straight line—but each step shapes your leadership journey.

8:00 am             Coffee and networking, breakfast

8:45 am             Opening remarks

9:00 am             Featured Speaker: Lisa Crites

9:45 am             IMPACT Grant Pitches

10:15 – 10:30    Break

10:30 – 11:30    Featured Speaker: Kelly Seidl

11:30 – 11:45     Break

11:45 – 12:30    Featured Speaker: Dr. Irene M. Zoppi Rodriguez

12:30 – 12:45 Present IMPACT Grants

1:00pm - 2pm VIP luncheon hosted at One Oak catered by Hemingway's Tavern.

The Early Bird price of $40 is available through August 31st; after that the price increases to $50.  The ticket price includes a light breakfast and the conference admission. 

Sponsorships begin at $150. The VIP Luncheon, hosted immediately after the Summit, is for event sponsors, their guests, members of the League of Extraordinary Investors, and the IMPACT speakers. 

For information about being a part of this event, visit: https://weventure.fit.edu/events/impact-summit/ or email weventure@fit.edu

Are you a first-time entrepreneur with a great business idea but unsure where to start? weVENTURE WBC has what you need!

The IGNITE 360® PATHWAYS Business Launch Program is designed to help aspiring entrepreneurs turn their concept into a successful business. The program includes 4 weeks of intensive coaching and support. With this dual-focused strategy, you get the information you need along with the support you want to help turn your ideas into a reality and launch your start-up with greater success!  

Led by weVENTURE WBC Business Coach Sondee Lima, this is a fantastic option for entrepreneurs who want to be able to ask questions, talk through challenges and benefit from deadlines and accountability support. 

Dates:  October 3, 10, 17, 24   8:30am - 10:30am

Location: 10/10 in-person, 10/3, 17, 24 online (in-person is at weVENTURE)

The Pathways Program covers the fundamentals of business development, from business planning and strategy development to financial management and marketing. Participants receive live instruction, take-home resources, one-on-one business coaching, access to industry experts, and a supportive community of like-minded entrepreneurs to journey along with.

So if you're ready to take your business concept to the next level, register for the IGNITE 360® PATHWAYS Business Launch Program today. You'll gain the knowledge, skills, and confidence you need to turn your dreams into a thriving business.

Program size is limited. Talk to your weVENTURE WBC Business Coach today!

Cost:  $50

Start Your Business in 12 Steps

Topics Covered:

  • Legal setup
  • Licenses and taxes
  • Business planning
  • Startup costs and funding
  • Financial management

 

Most business owners are using AI the hard way. They type a question, get a generic answer, spend 20 minutes editing it, and wonder why it never sounds like them. That is not the way AI was intended to be used. It’s intended for autonomous workflows.
 
The problems you’re facing with AI are not an AI problem. They are a setup problem. And this workshop fixes it. You will go from curious to capable. You will open Claude for the first time, understand why it outperforms every other AI tool on the market for your specific business, and walk through business scenarios with your laptop open so you can see the difference immediately. You will do all of it in the room and leave with something you can actually use today. No technical background required. No experience with AI required. Just bring your laptop and an open mind. 

*Exact AI training subject to change based on current methods at time of workshop.

This workshop is in-person at the Bisk College of Business 2202 S Babcock St. Cost is $5 to attend.

BYOB brown bag lunch.

 

Jessica Hosfeld is the Founder of Surfside Social AI, based right here in Rockledge, Florida. With 17 years in marketing, a deep background in Meta advertising, and over a year of hands-on AI training and implementation experience, Jessica has built a reputation as the AI trainer on the Space Coast abs in Florida. She is the person who makes AI actually make sense for real businesses.

Since December, she has trained hundreds of business owners 
 right here in Brevard County and beyond, helping small and medium-sized business owners stop feeling overwhelmed and start using AI with confidence.

When she is not in a training room, you will find her on the sidelines of a lacrosse or baseball field, cheering on one of her four boys.

Jessica believes AI should be accessible to everyone, not just the tech-savvy. Her mission is simple: meet people where they are and give them the tools to move forward.

Jessica Hosfeld | Surfside Social AI | 
I make AI make sense.