weVENTURE

Details for this Peer Group will be forthcoming.  This start date is a tentative date based on interest from March 5 webinar. 

weVENTURE WBC is proud to partner with the ATHENA Leadership Institute for an eighth year! Today, the ATHENA Leadership Model® can help women transform their leadership skills and empower them to step up during these times of economic turmoil, and a worldwide movement for economic and racial justice, to be the leaders we need them to be. 

Based on the Eight Principles of Enlightened Leadership™ identified by ATHENA International, this course is designed to help emerging female leaders grow in confidence and clarity of purpose. Each class session is a dedicated deep dive into one of the principles with engaging discussion and activities that cultivate women on their personal growth journey while inspiring them to connect and share with others. 

LIVE AUTHENTICALLY -  LEARN CONSTANTLY  - BUILD RELATIONSHIPS - FOSTER COLLABORATION -  ACT COURAGEOUSLY  - ADVOCATE FIERCELY  -  GIVE BACK - CELEBRATE

Now more than ever, businesses are looking for tangible ways to diversify their workforce and equip emerging leaders with the tools they need to rise into management roles.  Traditional leadership development is focused on teaching people management. However, we know management is very different than true leadership. Management-focused programs don’t teach individuals how to foster personal growth and development in themselves and others, or walk them through the process of self-discovery. ATHENA bridges this crucial gap.

Sponsoring an emerging leader from your business is a great way to invest in her career development and connect her to the weVENTURE WBC and ATHENA International network of women. This provides supplemental ongoing  enrichment opportunities during and after participants in the ATHENA Leadership Program learn core curriculum competencies. 

The ATHENA Leadership Program is designed to create stronger female leaders. Join a dynamic cohort of women from across all industries as we study the 8 principles of ATHENA leadership.  This program is an inspiring and uplifting series that will motivate you to connect, share and grow.

8 Month program, meets one time per month on the 4th Thursday of the month. 

2024 dates: Apr. 25; May 23; Jun. 27; Jul. 25; Aug. 22; Sep. 26; Oct. 24; Nov. 12 and Dec. TBD.   

All sessions are from 8:30am-10:30am at Florida Tech's Center for Aeronautics and Innovation, 1050 W. Nasa Blvd, Melbourne. Breakfast and networking available at 8:00am. 

Scholarship opportunities are available thanks to Zonta Club of Melbourne.  To apply, please email weventure@fit.edu.  If you are interested in sponsoring a woman through ATHENA, or sponsoring the program, email krudloff@fit.edu to discuss how your business can help bring this fantastic program to local women. 

Cost:  $700

Robert Green, ICC Project Design Leader, Business Strategy Advisor and CEO of Melbourne Business Advisors will present three webinars on Pricing Strategies for Your Business.  June 12, July 17 and August 14, 12:00pm-1:00pm.  

Pricing Pitfalls and How to Avoid Them (June 12)

In this webinar, Robert will discuss what is the function of Price, why pricing strategy is important to your business, the 7 most common pricing mistakes in setting prices, and how to calculate prices using a formula that doesn't cut into your expected margins, calculating the break-even, while touching on price elasticity and the concern that higher prices might impact customers.

Pricing to Value (July 17)

In this webinar, Robert will discuss shifting your thoughts on the value of Value, comparison shopping your competition, and how you can consider the value proposition across Time, Identity, Money (or other benefits), Energy, and Reputation, as well as basic formulas to increase prices of your product, programs, or services.

Discounting Strategies that Preserve Profits (August 14)

Robert will discuss the benefits and costs of discounting, and devising a way to package up your value proposition in such a way that you are not losing earnings when someone has a desire to buy at a lower price point, and allows you to have a way to promote a customer to a higher class of products, programs, or services. 

Work for Yourself@50+ is a workshop to help you gain the knowledge, support, and resources you need to make informed decisions about working for yourself and take the right first steps toward successful self-employment. The decision to start your own business can be both exciting and daunting. Work for Yourself@50+ breaks the choices down for older adults in an approachable way through five steps:

1. A careful consideration of the potential benefits and risks of working for yourself
2. Exercises to help develop the self-employment idea
3. A realistic overview of what it takes to pursue a self-employment opportunity
4. Guidance to help avoid pitfalls and scams
5. Ways to find trustworthy support and services

Where:  CareerSource Brevard, 5275 Babcock Street, NE, #8b, Palm Bay, FL  32905

As a registered participant, you will receive by physical mail, a copy of the Work For Yourself@50+ 5 Simple Steps Toolkit. Please ensure that you use your desired mailing address when completing the registration.

About The Facilitator:

weVENTURE Women's Business Center in the Florida Tech Bisk College of Business is the leading voice and resource for professional women on the Space and Treasure Coasts. We provide FREE Business Education and Coaching to over 700 unique clients a year. But our program is about so much more than education. We venture to Ignite the Economic Power of Women!

Questions? Email: Jeannette Kraar jkraar@fit.edu Phone: 321-674-7007

Presented by Robert Green, ICC Project Design Leaders, Business Strategy Advisory and CEO of Melbourne Business Advisors, will present three webinars on Pricing Strategies for Your Business.  June 12, July 17 and August 14, from 12pm-1pm.  This is the third and final webinar in the series.

Robert will discuss the benefits and costs of discounting, and devising a way to package up your value proposition in such a way that you are not losing earnings when someone has a desire to buy at a lower price point, and allows you to have a way to promote a customer to a higher class of products, programs, or services.

This webinar is a vital session designed to empower you with key tax planning strategies that go beyond everyday accounting advice. Tax attorney Kelly Swartz will share how effective tax planning can drive business growth, significantly reduce liabilities, and ensure compliance with legal standards. We will also highlight the critical role of strategic tax advice in making informed decisions that can shape the future of your business. Join us to learn the essential tax insights that every business owner needs to know to reduce your tax liability, optimize your financial outcomes, and secure a competitive edge.  

Join weVENTURE WBC for a Strong Coffee Strong Women purposeful networking event on the Treasure Coast.  The City of Port Saint Lucie is partnering with weVENTURE WBC to make our business education and coaching services more accessible to local entrepreneurs.  

Join us at the Port Saint Lucie Community Center for coffee and light breakfast. Meet with weVENTURE WBC Business Coaches and network with other entrepreneurs. 

Tania Ryan, SVP/Regional Sales Leader Palm Beach, Martin County & Treasure Coast Florida for PNC Bank will present best practices for every small business to protect themselves from fraud. 

Smaller businesses have fewer fraud controls than larger organizations and, as a result, become victims more frequently. For example, billing and payroll fraud at small businesses occur at twice as often compared with larger organizations, while check and payment tampering occurs at four times the rate.  In 2022, 65% of organizations were targets of payment fraud — and those attacks are becoming more and more sophisticated. 29 percent of small businesses report an attempt to scam their accounts payable department into paying a vendor or multiple vendors for money not rightfully earned. And hacking and ransom attacks targeting small businesses have increased significantly in recent years.  Banking fraud is an ever-present issue for businesses of all sizes - while scary, there are things you can do to protect your business!  Join us for this informative session on how to protect your business and improve your processes to ensure you don't become just another statistic! 

Read more from PNC about fraud protection HERE. 

Attendance is limited to 30, so don't wait! Register today! 

Bank on your Success

• Manage Your Business Cashflow
• Build and Expand Your Business
• Protect Your Business

Presented by Daniel Wright, Financial Inclusion Leader, Truist Bank

weVENTURE Women's Business Center in the Florida Tech Bisk College of Business strives to be the leading resource for professional women on the Space and Treasure Coasts.  Each year, weVENTURE WBC hosts a leadership development conference, the IMPACT Summit, as an opportunity for professional women and entrepreneurs to invest some time in personal and professional development.

This will be an in-person conference, creating space for women to come together to network, to be inspired and to learn tangible techniques they can apply to their work and personal lives.   

Sponsors and their guests are invited to stay for a VIP lunch with the speakers. A limited number of tickets will also be available for purchase by guests already registered for the IMPACT Summit. For information about sponsoring this event, visit: https://weventure.fit.edu/events/impact-summit/ 

Pathways en Español

Únete a nosotros por 4 semanas informativas para LANZAR y HACER CRECER tu propio negocio.

Día 1:

•  Cómo empiezo: Requisitos para todos los nuevos negocios
•  Los roles y responsabilidades de ser dueño: el trabajo del negocio

Día 2:

•  La Mente Emprendedora: actitudes y habilidades esenciales para la gestión empresarial
•  El dinero: Conceptos básicos financieros para los negocios

Día 3:

•  Canvas (BMC) Modulo de Negocio: Creación de tu hoja de ruta, plan para el éxito
•  El Plan de Negocios: Creando tu hoja de ruta para el éxito parte dos

Día 4:

•  Marketing y Ventas: Creciendo tu negocio
•  Recursos

Después del seminario, tendrás tu propio mentor GRATIS para ayudarte y guiarte a través del proceso.

El evento se llevará a cabo en español.

El costo es de $40 y hay becas disponibles.

Se ofrece en persona en:

weVENTURE Office

2202 S. Babcock Street, Melbourne, FL  32901

Fechas: 5, 12, 19, 26 de octubre

El Programa Pathways cubre los fundamentos del desarrollo empresarial, desde la planificación empresarial y el desarrollo de estrategias hasta la gestión financiera y el marketing. Los participantes reciben instrucciones en vivo, recursos para llevar a casa, coaching empresarial individual, acceso a expertos de la industria y una comunidad de apoyo de emprendedores con ideas afines para recorrer el camino juntos.

Así que, si estás listo para llevar tu concepto de negocio al siguiente nivel, regístrate hoy en el programa de lanzamiento de empresas Pathways. Obtendrás el conocimiento, las habilidades y la confianza que necesitas para convertir tus sueños en un negocio próspero.

El tamaño del programa es limitado, así que no esperes; ¡habla hoy mismo con tu Coach Empresarial de weVENTURE WBC!

Para más información, llame a Sondee Lima al 321-343-7899

Este proyecto está financiado en parte por un acuerdo de cooperación con la Administración de Pequeñas Empresas de EE. UU (SBA por su sigla en inglés). weVENTURE WBC no discrimina por raza o género, y de hecho el 30% de nuestros clientes son hombres. Los servicios están disponibles en inglés y en español.

Separating Business and Personal Finances 

• How Do You Pay Yourself?
• Business Structure and Organizing Your Business
• Financial Accounts and Tools

Presented by Daniel Wright, Financial Inclusion Leader, Truist Bank

Workshop 1:  Learn how to create a persuasive website by learning brand strategy and by mapping by your target audience’s decision-making process. We will use this knowledge to then decide what should be on your one-page website. At the end of this workshop, you will know what text, imagery, features, and design cues will be best.

Workshop 2:  Bring your website plan created in workshop 1 to life. Step-by-step instructions will be given to quickly create a simple, yet effective, single-page website using Google Sites. Attendees may choose to continue to add additional pages on their own to create a more robust website.

These workshops are presented by Alicia Nagel of Alicia Nagel Creative.   For over 16 years, Alicia Nagel Creative has provided branding, marketing, and design services to over 100 brands. Alicia holds a Mass Communications degree from Boston University.  She started her career working as a studio artist at various adverstising agencies in LA and San Francisco.

In this webinar, business attorney Kelly Swartz will arm owners with essential strategies for drafting and negotiating contracts that both protect your interests and foster strong business relationships. This presentation emphasizes the delicate balance necessary to secure favorable terms without hindering potential deals. Join us to learn practical tips to avoid common contract mistakes, mitigate your contractual business risks, and gain a better understanding of how well-crafted contracts can ensure the stability and growth of small businesses.

Borrowing for Small Business

• Where to Find Funding for Your Business
• What Lenders Look for and the Borrowing Process
• Creating Your Business Borrowing Profile

Presented by Daniel Wright, Financial Inclusion Leader, Truist Bank